We implemented a comprehensive, omnichannel content and creative strategy across the Motornation brands (BAIC, JMC, DFSK, SERES) and Green Nation social responsibility initiatives.

Our scope included the end-to-end creation of monthly content—from copywriting and social media dynamics to response management and reporting—ensuring consistent brand messaging and community engagement.

To strengthen digital presence, we designed both static and animated creatives, including carousels, stories, reels, and edited videos, all aligned with each brand’s look & feel. Additionally, our team provided on-site support at brand events (launches, test drives) to capture authentic content and amplify visibility.

Beyond digital, we executed a robust 360° media strategy that included significant offline efforts, particularly in Out-of-Home (OOH). With millions of pesos invested in high-impact formats such as billboards and airport placements, the campaign achieved remarkable reach and served as an incremental driver of brand visibility.

Although Motornation is a distributor rather than a manufacturer, and budgets were tight, we maximized resources to deliver outstanding results, consolidating a long-term and prosperous relationship with the client.

This integrated approach not only enhanced audience engagement and lead follow-up, but also generated a substantial volume of organic leads and ensured a seamless connection between online communication and real-world experiences.